Managing Reputation

I’ve always wondered why some events that have happened in the past became so large and captured the publics’, or medias’ eye. Why some massive events are virtually ignored and a small, seemingly insignificant events, destroy a company. So I analysed 10 of the worlds largest events and created a value driver tree that helped me focus on what is really needed, where I have gaps that need to be filled and basically came to some interesting practical conclusions. One element which is obvious, but I have not seen really taking forefront in such reviews, is the focus on what’s happening around you rather than on the actual event trigger itself. This approach helped me to appreciate that its not only me that makes the event big but external influences also.