Typically, the CFO role is outwards looking. Exchange rates, market, profit, growth, funding. He’s selling a story to the Shareholders and Stakeholders. But we also need to mention carbon foot print, corporate social responsibility and what a great company we are. Why is this important? Today, the value of a company is estimated in terms of non-tangibles. Only 20% is assets and capital based. This is a massive change compared to 10 years ago when it was exactly opposite. Operations, however, need to reduce costs though. Reduce working capital, keep the assets producing, don’t get in the news through issues of pollution, fires or quality problems. The COO role is more inwards facing. Assets are potentially old and in need of repair. Are they able to produce the products needed for the future? How to enhance performance? These two, potentially opposing goals, are typical examples of the day to day dilemmas many companies have. Generating growth through cost cutting. Using
read more Value Creation! The CFO, COO and CRO working Together